Competitive Profile Matrix Definition
A Competitive Profile Matrix CPM is an analytical tool that provides necessary information of competitive advantage based on critical success factors and serves as the basis for an organizations. The Competitive Profile Matrix CPM identifies a firms major competitors and their particular strengths and weaknesses in relation to a sample firms strategic position. The Competitive Profile Matrix Cpm Mba Knowledge Base A competitive matrix is an analysis tool that helps you establish your companys competitive advantage. . The purpose of the Competitive Analysis Matrix is to provide a broad overview of the competitive landscape in a given industry. Understanding the tool In order to better understand the external environment and the competition in a particular industry firms often use CPM. If the company has a. Competitive strength of a business unit or a product. View cpmdocx from EDUCATION 124 at Polytechnic University of the ...